GSI Food was able to introduce the Maria Caledonia and Charmy Caledonia cookies to the Chilean and United States markets thanks to the support of allied distributors IPECA and TRT, respectively; this, with the intention of continuing to expand the Caledonia brand and thus conquer new markets worldwide.
The first container that left Venezuela for these countries was in December 2020, with the commercialization of María Celedonia in several of its presentations and Charmy of vanilla, chocolate and strawberry.
It should be noted that with both partners, IPECA and TRT, they are serving the traditional channel, but in the state of Florida and Atlanta in the United States, they are also serving the modern channel.
In this sense, the opportunity to commercialize these products arises from the number of Venezuelans who exist in these localities and who can become a niche, because both María Caledonia and Charmy are a product highly consumed by the nationals of this country and that now they will be able to get it thanks to this new option that is offered to them through IPECA and TRT.
GSI Food confirmed that they plan to continue expanding their portfolio to these destinations in order to continue building their leadership as an international marketing company.
